I know all of you have seen the #SwifferEffect, Swiffer commercial featuring Morty and Lee. Well you know what, they are a real couple!! They are the example of Swiffers new campaign call the #SwifferEffect. The company has taken into account how relationships are affected by the cleanliness of a house. From miscommunication to fights over who is responsible, Swiffer rolled with this to show how easy it is to clean. Using the products and how cleaning will improve the relationships. I have to say it was very exciting to meet Morty and Lee Kaufman. I have definitely seen how when our apartment is clean my husband is happier as am I. You feel better and communicate better without the clutter and dirt around.
The new member of the Swiffer campaign is Eric Stonestreet from Modern Family. He wanted to present the new commercial. We also had the opportunity to listen to Dr. Michelle Callahan explain how starting conversations about cleaning, help build relationships. She explain how many women complain about their partners not helping, yet when partners are asked, they stated they would be more than happy to help if they were asked.
Thinking about bettering relationships through conversation and cleaning sounds so simple yet. One of the points of the campaign is that “Cleaning tensions are high. The vast majority (85%) of American couples say that cleaning tensions add stress to their relationships at home.” I never noticed this as a “problem” in my relationships but after having kids I see and understand how the “messy-dirty” house takes a toll in our relationship.
It’s hard to keep up the cleaning with little kids, but that is why Swiffer is so great. It is easy to use, so even the kids can help. They really do make cleaning quicker and more effective. None of that taking a whole day to broom and mop the floor, only to do it again the next day because all the sweeping did was move the dust around. I have to admit, I didn’t really think about easy cleaning before. I definitely always got my Swiffer dusters for my blinds but I started thinking about it more in depth and really understood how just using four Swiffer products I could have the house clean in less than a day.
If you like a clean house and haven’t tried any of the Swiffer products, please do. Not only is it going to really change your life (because it will be so quick to clean), but because it will really help you feel more comfortable and less stressful. Think about it this way if Morty and Lee and my 4 year old can use the product, then you certainly can. I appreciate how Swiffer took a different approach to get more people open to the idea of building relationships through cleaning. There is no doubt that the #SwifferEffect adds on television have made us aware of relationship hurdles due to cleaning.
